Marketing, Customer Retention and Loyalty Tracking

Protractor Software includes many features to track and analyze your marketing expense dollars.

New Customer Tracking

When a new customer arrives, you can easily indicate how they heard about you while creating their customer file. With this information you can list how customer hear about you, what they spend and how loyal they become. This allows you to easily determine what form of advertising attracts what kind of customer. With this knowledge, you can spend your advertising dollars wisely.

Customer Spending

The customer spending report allows you to quickly determine what each customer spent over any timeframe. The report provides a total, a breakdown by vehicle and also includes the number of transactions and average invoice amount.

Customer and Vehicle Loyalty

The ability to determine what customers and vehicles are loyal to your business is priceless. You can define the criteria for your definition of a loyal customer and the software will report the amount of loyal customers, the percentage of loyal customers and let you identify who those loyal customers are. You can also do this for vehicles.

Inactive Customers

Do you ever wonder about people you haven't seen in a while? Protractor can tell you which customers have become inactive and are at risk of losing. Don't wait until it is too late, identify who is at risk and contact them to save the relationship. It is less costly to retain a customer than attract a new one.